She believes design is more than a beautiful presentation. It's about ambition, aesthetics, honesty, trust, and commitment—an open and collaborative relationship that can lead to passionate discussions and thoughtful creative solutions, organically suited to the client's needs.
Daniela holds a Bachelor of Fine Arts Degree in Graphic Design from Columbia College Chicago. She has an affinity for detail and typography, and enjoys creating clean, minimal and elegant designs. On a personal note, she is an art / fashion lover, architecture admirer, food enthusiast, travel buff.
Process
EXPLORATION
Creative Brief
The branding process begins with a questionnaire, specifically designed to help solidify the client’s objectives, determine the project’s scope of work and provide a deeper look into the company’s environment.
CONSULTATION
Research + Strategy
The client’s industry, history, objectives and competition are analyzed in order to define authentic values, establish differentiation elements and outline a confident and clear creative direction.
CREATION
Concept + Design
The problem-solving phase focuses on the development of fundamental principles and the generation of visual components that emphasize the brand’s personality and highlight its uniqueness.
Production
Implementation
The approved creative concept is applied to the brand identity and collateral with careful planning and impeccable execution to ensure a strong brand positioning and the timely output of all deliverables.
“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
services
Brand Consultation + Strategy
Brand Development + Implementation
Brand Identity + Logo
Book + Catalogue Design
Creative + Art Direction
Editorial + Publication Design
Environmental Graphics
Information Architecture
Packaging + Apparel Design
Print + Collateral Design
Vendor Coordination
Web Design + Development
Industries
Architecture + Construction
Education
Beauty + Fashion
Finances
Food + Beverage
Health + Wellness
Home Goods
Legal
Nonprofit
Publishing
Real Estate
Sports + Entertainment
Kind Words
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Dani is the consummate professional. Dani’s creative prowess combined with her interest in and skill to understand her clients makes her a stand-out! She starts her engagements by listening first. She is highly responsive to client needs and goes above and beyond to ensure her impact is felt by her clients and, in turn, their customers. Enterprising and empathic, she has a keen ability to both put forth striking recommendations for art design and to integrate client reactions. Her strong insights and clear ideas helped me expand and clarify my own thinking, which ultimately resulted in a bolder deliverable and product. I consider Dani an integral member of my ’team’ and look forward to my next engagement with her, as she makes my ideas better.
— Marie Ciavarella | StarWorks Leadership
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Dani embodies the perfect mix of creative magic, beautiful artistic direction and fierce professionalism. She was able to capture what I wanted without me actually knowing exactly what I was looking for. Her intuition, deep experience in the field and amazing ability to collaborate resulted in the perfect brand experience for my business. Dani is a gem and I couldn't be happier with the process and my amazing website.
— Megan Brennan | Ravenswood Counseling Center | ravenswoodcounseling.center
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Working with Dani on our branding endeavor was a great experience. As a luxury brand in the medical space, we needed someone to match our level of sophistication and professionalism to create a brand on par with our product. Dani was the perfect fit, bringing her experience and expertise to the table to help us design a timeless, elegant and powerful brand. We are thrilled with the result!
— the icon aesthetics team
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Working with Dani was such an inspiring and seamless process! I didn’t quite know with who or where to begin when it came to creating a logo and branding myself as a young professional. When I connected with Dani, I felt confident I was in the right hands! Dani was very thorough and tailored exactly to my needs. She even took the time to help me further understand the depths of a logo and branding yourself. Dani’s artistic skills go unmatched and I would recommend her to anyone! Not only are her designing abilities amazing, but she is warm, compassionate and so easy to work with!
— Sara Green | Be In Bloom
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Working with Dani throughout our website launch, as well as many other projects, has been a refreshingly creative journey. In the case of our website, she made what seemed like a daunting task for us seem effortless through her ability to truly listen and understand our vision, and manage the project both creatively and administratively.
Dani provides valuable direction by adding strong perspective to your final products; from design to desired branding, she provides the perfect balance of creative insight & prompt execution.
Her partnership has been invaluable. She is a joy to work with and we can't say enough about her talents, skills and commitment.
— The Czar Marcom Team | czarmarcom.com
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I was referred to Dani through a mutual connection on Instagram whom I trust with all things design and style. I can't be more grateful for that fateful connect. From the moment Dani responded to my inquiry, to the very last deliverable, I was floored at her meticulous attention to detail, style advice, knowledge and know how of web design as well as personal branding and human interaction with web design, friendly and warm demeanor, and most helpful to me as a CEO, her ability to keep me on track week to week with task lists, status calls, and recommendations for whichever direction felt more right to me. If there was something out of her wheelhouse, she brought in responsive and skilled experts to assist (in things like writing copy and photography) and was super reasonable with my asks. She listened to EVERY single piece of my vision, and helped me bring it to LIFE and I JUST CANNOT STOP RAVING ABOUT HOW BEAUTIFUL the finished product is. I have gotten so many referrals and colleagues telling me how beautiful the site is, and it was truly a labor of love that I was able to have come to fruition because of DANI. All of this was all over virtual communication as it was during the pandemic, when it was super important for the field of mental health to pivot online. My only regret is not finding her sooner, and not being able to see her in person to hug her and thank her! Do yourself and your business a solid and book Dani for all your web design needs!
— Nosheen Hydari | Nosh Family Therapy | noshfamilytherapy.com
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Dani beautifully captured the brand identity of Casa Potosi. She tapped into the feeling evoked by the brands we curate—family, generational, artisan, quality, history, home, togetherness. These are not just wines, spirits & liqueurs; they tell a story of origin, culture and time-honored process. This is all beautifully and effectively represented in the way Dani visually brought these characteristics to life.
— The Casa Potosí Team | casapotosi.com
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I met Dani in 2015 and I knew then that I wanted to collaborate with her. Dani's passion, confidence and expansive knowledge in creative branding left me completely inspired that day. It is with true pleasure to be writing this recommendation today—I could not be more proud of our project together.
What I find so impressive is Dani’s easy yet candid process in undertaking my daunting and overwhelming rebranding project. I credit her focus, patience and keen eye in producing a beautiful, effective visual communication that fully aligns with my brand. I would highly recommend Dani for any, and all, design related projects. She is just wonderful to work with and I am grateful for her, her work and the ever-satisfying experience.
— Arlene Matthews | arlenematthews.me
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Dani was a breath of fresh air. I put off re-brand for entirely too long and I was under a time crunch to really have my web presence really spectacular. Dani took a hold of the project and she swept in and made the process easy and seamless. Her effort, time and talent was worth every part of the investment. I highly recommend her services!